a.k.a. the Austin-based content marketing writer behind eContent Success. I’m obsessed with creating effective engagement through online content that attracts and wins loyal customers.
Most people raise an eyebrow when I describe what I do, and I get it. Content Marketing Writing is an umbrella term for so many different things. So let’s take a quick look at what online content is — and why it’s so important to your marketing strategy.
Whether you are just launching a business or you’ve been in business for years and are looking for new ways to engage customers, you need to establish a solid content strategy to compete in today’s highly competitive digital marketplace.
Online Content is basically any material on the internet, such as text, images, videos, or music. This content is used by search engines to answer search queries. So, the more content you have, the more likely you are to be listed at the top of search engine results, right? Wrong.
Search engines are smarter than that. They have systems in place that are constantly measuring what they consider to be High Quality Content, a.k.a. the content that not only best answers the search question/statement, but also the content that appears to be used (or viewed) the most. So the longer people spend viewing a website, reading a blog, clicking links in a newsletter, or downloading a free informational guide, the more search engines will favor that content in search results.
There are many things that need to connect in order for your target audience to find and engage with your business online. Without going into too many details, let’s look at some basics of high quality online content:
If you feel as though your business is overlooked or just plain lost online, then you are on the right page. Let’s talk about where you are and where you want to be with your online marketing. If being listed higher in search results and turning your customers into loyal brand advocates is on your to do list, then let’s start talking about how to get there.
