I'm in your customer's head.
My formula for content marketing writing that converts is simple – think like your customer. It begins with unpacking your customers’ wants, needs, problems and frustrations through in-depth and thorough research. This involves looking at both you and your competitors’ online content and determining what is creating the most buzz and clicks.
Next comes determining the best method(s) of content delivery. Will it be an email newsletter, social media, a lead magnet—or all of the above?
This circles back to researching and knowing what kind of content is already working in your industry. After all, the timing and delivery of online content is as important as the content itself.
And finally, the creation of high-value, optimized content that accomplishes one or more of these goals:
- Interests your target audience
- Answers a question
- Solves a problem
- Positions you as an authority in the industry
- Compels action
As online connectivity continues to grow, so do opportunities to grow your online presence and connect with your target audience with strategic content marketing.